EveryMatrix Signs US Deal with BetParx
Author:
Muhammad Gregory
Gamers rejoice: the B2B igaming supplier EveryMatrix has announced that it has secured a US-based game content deal together with mobile casino and sportsbooks operator BetParx. As part of the major news, EveryMatrix will push out content from its Spearhead Studios and Armadillo Studios game development studios to BetParx with the help of its proprietary CasinoEngine integration platform.
B2B igaming provider EveryMatrix has stepped out and revealed that it has finalized a US-based game content deal together with prominent mobile casino and sportsbooks operator BetParx ?besteonlinecasinos/Pixabay
Gaming Content Included in Agreement Includes Many of EveryMatrix’s Hit Products
Mobile casino and sportsbook fans can rejoice: the increasingly prominent B2B iGaming provider EveryMatrix has revealed that it has signed into a US-focused game content deal together with the mobile casino and sportsbooks operator BetParx.
As part of the lucrative new deal, EveryMatrix will provide content from its Spearhead Studios and Armadillo Studios game development studios directly over to BetParx with the help of its own proprietary CasinoEngine integration platform.
The agreement between EveryMatrix and BetParx spans a wide range of fan favorites, featuring games such as Mythological Mayhem Supreme Streaks, Armadillo Goes West, Fortune Dragon Queen Exotic Wilds, Hot Hot Honey, The Lioness and John Daly Spin It and Win It.
BetParx Deal Arrives Shortly After EveryMatrix Partnered with PGA Tour Golf to Launch Sports Betting in Ohio
Celebrating the occasion of EveryMatrix and Bet Parx’s was BetParx senior director of interactive marketing Gil Bushkin, who claimed the partnership was proof of the mobile casino and sportsbook operator’s devotion to its fanbase, while also citing the highly reputable status of EveryMatrix in the industry:
“By partnering with EveryMatrix, BetParx is further solidifying our commitment to providing top-notch igaming content to our users. We are thrilled to work with such a reputable and innovative provider, and we look forward to offering their exciting games to our growing audience.”– Gil Bushkin, Senior Director of Interactive Marketing, BetParx,Press Release
Meanwhile, for its own part, President of EveryMatrix Americas, Erik Nyman, emphasized the size and prominence of BetParx in the Northeast American gaming and sports betting market, asserting that the iGaming supplier was looking forward to working together:
“We are excited to announce our new game content agreement with BetParx for the US. They are one of the largest mobile casino operators in the northeast and have established a strong online presence over the years.”– Erik Nyman, President, EveryMatrix Americas,Press Release
The exciting news for both parties arrives not long after BetParx partnered with PGA Tour golf event the Memorial Tournament in February 2023 with the main end goal of launching mobile sports betting in Ohio. As a result of these developments, sports betting and golf fans physically present in Ohio can now place wagers on BetParx’s sportsbook app.
EveryMatrix Finally Launched in United States in October 2022
Perhaps EveryMatrix’s biggest moment as of late came in October 2022, when the B2B online casino supplier finally revealed that it would be launching its highly anticipated portfolio in the US betting market via a partnership with BetMGM.
The supplier and game publisher had spent the better part of two years preparing for its foray into the lucrative US betting and sportsbook market, honing the craft of its CasinoEngine proprietary platform through which it distributes the majority of its game titles.
President of EveryMatrix’s Americas division, Erik Nyman, emphasized the sheer scale of such a project, praising the skills and help of a renowned operator such as BetMGM for helping the company bring its vision to life:
“I am so delighted to announce that EveryMatrix has launched our games in the US with BetMGM through our CasinoEngine platform. Going live in the US is one of the largest undertakings an online gaming supplier can accomplish, and I am particularly proud we achieved this milestone with BetMGM, one of the most progressive operators in the industry. We are excited to advance on our roadmap initiatives with BetMGM and deliver across North America as we are licensed in multiple states.”
EveryMatrix and 888casino Partnered Up Back in August 2022
All the way back in August 2022, the Malta-based iGaming supplier announced it had entered into an exclusive gaming content deal with 888casino. This move was the first major step in EveryMatrix deepening its footprint in the US market, not long after it founded a commercial and game development hub in Miami, Florida, where its game development studio Armadillo Studios is currently located.
Erik Nyman explained the deal would only increase the provision of its gaming content to its fanbase:
“I am very happy to announce that we have signed with 888, one of the largest and most experienced international gaming operators. This agreement will allow us to distribute our game content to a wider audience and we are looking forward to developing the relationship with 888 further.”
Meanwhile, Talya Benyamini, Vice President of business-to-client (B2C) Casino at 888casino, stressed the operator’s devotion to providing its users with the best quality games possible – hence the partnership with EveryMatrix:
“Product and content leadership is a core element of 888’s global corporate growth strategy, and our partnership with EveryMatrix will help us continue to deliver on our ambitious plans for the future, including in the US. Our commitment to our players to provide the highest quality games content across our portfolio continues to be at the centre of everything we do.”
