SportsGrid Joins AGA’s PSA Campaign
Author:
Jacob McKenzie
Spreading the good word: the multimedia content and technology company SportsGrid Network has revealed a new partnership with the American Gaming Association (AGA). As part of the freshly announced agreement, SportsGrid will support the AGA’s Have A Game Plan. Bet Responsibly. public service campaign, promoting the cause on its multi-channel content platform, which include its website and app.
Multimedia content and technology company SportsGrid Network has announced a new partnership with the American Gaming Association (AGA) in which it will promote the organization’s ‘Have A Game Plan. Bet Responsibly.’ public service awareness campaign. ?Pexels/Pixabay
AGA’s Campaign First Launched in 2019; Enjoys Widespread Support from Many Operators and Organizations
For a good cause: the multimedia content and technology organization SportsGrid Network has announced the signing of a partnership together with the American Gaming Association (AGA).
The details of the recently announced agreement stipulate that SportsGrid will throw its full support behind the American Gaming Association’s (AGA) ‘Have A Game Plan. Bet Responsibly.’ public service awareness campaign. SportsGrid will prove this support for the initiative by promoting it heavily on its multimedia content platform, which will feature the likes of live programming, as well as of course its website and mobile app.
First unveiled in 2019, the American Gaming Association’s (AGA) ‘Have A Game Plan. Bet Responsibly.’ campaign seeks to gather sports betting stakeholders together around a common consumer education platform. The platform is centered on four key principles of responsible wagering, such as establishing and sticking to a budget, making sure betting remains a social activity, knowing the odds at stake, and only playing with legal and licensed operators.
SportsGrid is Committed to the Message of AGA’s Campaign; Media Companies Play Crucial Role
Driving home the importance and overall message of the American Gaming Association’s (AGA) ‘Have A Game Plan. Bet Responsibly.’ public service campaign was SportsGrid chief operating officer Adam Kaplan, who emphasized the fact that it sets standards for the gambling industry, before noting the company’s devotion to the cause:
“The AGA’s Have A Game Plan campaign sets important standards for the industry to embrace, and SportsGrid is pleased to join the initiative. SportsGrid’s management is committed to supporting Have A Game Plan across the marketing and advertising of sports wagering on the company’s multimedia platform.”– Adam Kaplan, Chief Operating Officer (COO), SportsGrid Network,Press Release
Meanwhile, for its own part, American Gaming Association (AGA) senior vice president Casey Clark noted the crucial role media companies play in promoting such an initiative, encouraging similar entities to SportsGrid to play their part in championing responsible gambling causes:
“Media companies are one of the most important players in effectively educating consumers on responsible wagering, and we’re grateful to SportsGrid for bringing Have A Game Plan to their broad audience of sports fans and bettors. As sports betting is increasingly discussed across media, it’s critical for stakeholders like SportsGrid to continue to lead the way on elevating responsible gaming.”– Casey Clark, Senior Vice President, American Gaming Association (AGA),Press Release
‘Have A Game Plan. Bet Responsibly.’ boasts other notable partners, including the likes of Bally’s Corporation, BetMGM, Entain, FanDuel, MGM Resorts International, DraftKings and Barstool Sportsbook.
US Integrity Joined AGA’s Campaign in May 2023
Also recently jumping on the AGA’s campaign was sports betting integrity monitoring organization US Integrity, which announced in May 2023 that it would be pushing the initiative on its extensive client list of professional and collegiate sports brands.
US Integrity will also target regulated sportsbook operators it has a relationship with across both the United States of America and Canada. Company president and founder Matthew Holt placed the AGA’s emphasis on safer gambling awareness in the context of the integrity monitor’s long-term goals and values:
“Responsible gaming education goes hand in hand with our mission to protect consumers and competitions. We look forward to teaming up with the AGA and Have A Game Plan partners across the sports and gaming ecosystem to help advance this important cause.”– Matthew Holt, President and Founder, US Integrity, Press Release
American Gaming Association (AGA) senior vice president Casey Clark sees much value in widening the reach of a campaign such as ‘Have A Game Plan. Bet Responsibly.’:
“Protecting customers and competition integrity is core to the success of a sustainable legal marketplace. From leagues and teams to sportsbooks and tech companies like US Integrity, we’re proud that the broader sports betting ecosystem continues to unite behind Have A Game Plan as we collectively work to advance responsibility in sports betting nationwide.”– Casey Clark, Senior Vice President, American Gaming Association (AGA),Press Release
National Basketball Association (NBA) Threw Weight Behind Campaign in February 2023
Another major name throwing its weight behind the American Gaming Association’s (AGA) campaign was the world-famous National Basketball Association (NBA), which in February 2023 said 30 of the league’s biggest teams would be receiving turnkey resources to help educate the public about the virtues of the campaign.
The league would of course also promote the cause through a wide range of in-venue, broadcast, digital and social media campaigns. Curiously enough, the NBA already has a series of its own responsible gambling initiatives, such as public service announcements during its games, limitations on sports betting adverts, and being an active member of the National Council on Problem Gambling.
NBA senior vice president and head of gaming and new business ventures, Scott Kaufman-Ross, asserted that safer gambling forms a central part of the NBA’s core values:
“Responsible gaming is an integral component of the NBA’s approach to legal sports betting. Working with the AGA on this initiative is an important part of our multifaceted approach to this critical topic and will provide our teams with tools to make a true impact on responsible gaming education in NBA markets across the US and Canada.”
