FanDuel Becomes CFL’s First Partner
Author:
Megan Butler
FanDuel Group, a subsidiary of Flutter Entertainment, has established a partnership with the Canadian Football League (CFL). This collaboration marks FanDuel as the CFL’s inaugural authorized gaming operator and an official sportsbook partner. Ontario residents will have the opportunity to wager on CFL events through FanDuel, as the operator obtained a license in the province back in April 2023.
FanDuel Group, a subsidiary of Flutter Entertainment, has established a partnership with the Canadian Football League (CFL), in which it has become the league’s authorized gaming operator and an official sportsbook partner.
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FanDuel Will Become League’s First Official Sportsbook Partner
FanDuel Group, a subsidiary of Flutter Entertainment, has announced a groundbreaking partnership with the Canadian Football League (CFL), solidifying its position as the league’s inaugural authorized gaming operator and official sportsbook partner. This collaboration marks an exciting milestone for both FanDuel and the CFL, opening up new avenues for sports betting enthusiasts.
As part of the agreement, FanDuel will bring its renowned sports betting services to Ontario, where it holds a license obtained prior to the province’s official launch of its legal sports betting market in April 2022. Ontario-based consumers will now have access to an array of CFL betting options through the FanDuel platform.
Fans can look forward to an assortment of betting markets, including exciting in-game player props such as anytime touchdown scorers, as well as a wide range of futures bets. This partnership will enhance the overall fan experience, allowing enthusiasts to engage with CFL games in a unique and interactive way, while adding an extra layer of excitement to the on-field action.
FanDuel and Canadian Football League (CFL) Partnership Drives Home Importance of Responsible Gambling
To mark the momentous occasion of the deal between FanDuel and the CFL, Tyler Mazereeuw, the Chief Commercial Officer of the CFL, expressed the belief that responsible sports wagering offers another means for the league to strengthen its connection with its fanbase:
“Responsible sports wagering is another way for our league to further its connection with our fans. In addition to taking in our fun, fast and entertaining brand of football, some fans may wish to engage with the game on a more personal level. We’re excited to work with FanDuel to deliver an exciting and innovative betting experience. While opening this new avenue of fandom is important to our league, wagering should only be done responsibly by adult fans who are 19 years of age and over with the means to do so.”– Tyler Mazereeuw, Chief Commercial Officer, Canadian Football League (CFL),Press Release
Dale Hooper, the General Manager of FanDuel Canada, conveyed a sense of pride in commencing the partnership with the CFL, a league renowned for its devoted fanbase across Canada. Recognizing the CFL as a cherished Canadian institution, Hooper conveyed enthusiasm in delivering an unparalleled experience to sports bettors:
“We are very proud to kick off our partnership with the CFL, a league with some of Canada’s most passionate fans. The CFL is a Canadian institution, and we are excited to provide sports bettors with an industry-leading experience. We look forward to working with the CFL and TSN to continue to drive interest in this great league and the next generation of stars by contributing insights that add another element to the great storytelling that is taking place.”– Dale Hooper, General Manager, FanDuel Canada,Press Release
Hooper capped off his statement by assuring fans that the league keeps responsible gambling as a top priority in its operations:
“Responsible gaming is the foundation of FanDuel’s core values and is built into everything the company does – from employee training, to in-product features and marketing strategy. Responsible gaming is an essential element in all decisions. FanDuel believes in the compliance of regulating bodies and provincial regulations, and continues to make responsible gaming the first priority, as maintaining the integrity of sport is essential to users’ safety and enjoyment.”
FanDuel Partnered Up with Spotify in May 2023
FanDuel Group, a prominent sports betting provider owned by Flutter Entertainment, made a groundbreaking move by signing a multi-year content production deal with the renowned streaming audio giant Spotify in May 2023. Building upon their existing partnership, the agreement will see FanDuel collaborating closely with Spotify’s popular platform, “The Ringer,” which encompasses its website, podcast network, and video production house.
The agreement includes licensing select video podcasts from “The Ringer” to be featured on FanDuel TV, incorporating both existing shows adapted for the platform and brand new programs focused on various sports and competitions, including the highly anticipated National Basketball Association (NBA). Additionally, viewers can expect a range of custom-made content dedicated to sports betting and wagering, covering an extensive array of sporting events.
This collaboration between FanDuel and Spotify represents a convergence of two major players in the entertainment industry, combining their expertise to provide unique and engaging content for sports fans and betting enthusiasts alike. FanDuel chief commercial officer Mike Raffensperger expects the music streaming platform’s audience to widen even further thanks to the deal:
“We are extremely excited for this partnership and further strengthening our relationship with The Ringer. They are home to one of the strongest podcast networks in the world and FanDuel TV can help define a new medium for distributing its content. FanDuel TV is the perfect platform to showcase The Ringer’s top personalities, broaden their audiences and become flagship programming for the network.”– Mike Raffensperger, Chief Commercial Officer, FanDuel, Press Release
Major League Baseball (MLB) and FanDuel Joined Forces in March 2023
In a major development for sports betting enthusiasts, FanDuel Group, owned by Flutter Entertainment, announced an exclusive partnership with Major League Baseball (MLB) in March 2023. Under this new agreement, FanDuel will serve as a co-exclusive sports betting partner for the league, further solidifying its position as an authorized gaming operator since 2019.
This strategic move allows FanDuel to offer its dedicated fans an exciting feature: the ability to stream MLB.TV’s Free Game of the Day directly through the FanDuel sportsbook app and the FanDuel+ OTT platform. However, it’s important to note that the availability of this feature will be subject to local blackout restrictions.
The partnership between FanDuel and MLB showcases the ongoing convergence of sports and betting industries, with both parties recognizing the value of providing immersive experiences for fans. MLB executive vice president of media and business development Kenny Gersh sang the praises of the sports betting giant:
“As one of the top sportsbooks in America, FanDuel has been an industry leader in innovative fan engagement opportunities while also reminding them of the importance of doing it responsibly. These key priorities of unique fan engagement and responsible gambling align with our focus from the league level and make FanDuel a natural partner to collaborate with as an official sports betting partner.”
